The Local Brand X
Glossary – QR-Code

Browse through a large number of marketing and technology terms. Select the terms to find out their meaning. Should you have any further questions, please feel free to contact us at any time.


QR-Code

A QR code or Quick Response Code is a two-dimensional, graphic code in which digital contents can be stored. By scanning the QR code, the user is directed to a landing page. QR codes are an integral part of bridge technologies that link print and digital. For example, users can scan the QR code of a print ad and engage more intensively with the campaign.

A QR code consists of a square matrix that is code-specifically filled with black and white squares. These represent the encoded data. Since QR codes are very error resistant, they are a commonly used tool for encoding data.