LV1871 marketing portal of Local Brand X

Lebensversicherung von 1871 a. G. München

Reference LV1871 marketing portal

LV1871 starts with marketing automation

The life insurance company from 1871 in Munich (LV 1871) decided to use the Local Brand X Marketing Portal and starts with holistic marketing automation. With a marketing portal for the office service and sales representatives in the field service the existing problems with the distribution and production of marketing documents are finally solved. Employees now have their desired advertising materials in the shortest possible time without a great deal of bureaucracy. The marketing portal contains both business equipment and fair articles as well as the entire Download assortment.

Facts and figures
  • Online since 2018
  • + 8.000 users
  • Online Shop & Download Center
  • + 250 items
  • 3 Service providers

The task

  • Marketing automation for time efficiency
  • Improvement and centralization of ordering options
  • Conceptual control of the entire marketing offering via a central platform
  • Provision of up-to-date information, marketing materials and media (pictures, etc.)
  • Optimization of sales support for the respective partners
LV1871 Marketing Portal Local Brand X

The solution

LV1871 Marketing Portal of Local Brand X

  • Development of a new structure for improved order workflows
  • Development of an integrated portal layout
  • Integration of interfaces (e.g. single sign-on)
  • Web-to-Print for customizable marketing and sales documents
  • Editorial system for the optimization of external customer meetings