ING-DiBa marketing portal of Local Brand X


Marketing portal ING-DiBa logo

ING-DiBa optimizes communication management with the Local Brand X Marketing Portal

Since the introduction of the marketing portal, employees in corporate communications and marketing have been significantly relieved thanks to the more efficient workflow. Agencies, printers and other partners now also have access to important data at all times, which ensures central brand management and more efficient project implementation. By using the PowerPoint administration, the collected knowledge from the stored presentations is now available at any time. With the portal, marketing materials can be realized in a transparent, time-saving manner and with significantly fewer coordination rounds.

Facts and figures
  • Online since 2008
  • Over 50 articles and 500 media
  • 3 Service providers
  • 3 interfaces to the Website, the Intranet and Single Sign-On (SSO)

The task

  • ING-DiBa is Germany's largest direct bank with more than 6 million customers
  • more than 200 GB of data, 2,500 images and hundreds of PDFs of data
  • Introduction of a central platform for employees, agencies and service providers
  • Providing up-to-date information, marketing materials and media (pictures, etc.)
  • Holistic optimization of communication management
  • Processing of press service via newsletter

The solution

  • Provision of the web-based marketing portal
  • Customizable retrieval of marketing materials and media assets
  • Integration of an image database for downloading media (e.g., images, videos, documents)
  • Integrate PowerPoint management with over 2,000 slides
  • Automated creation of newsletter incl. dispatch
  • Integration of existing service providers