Marketing portal of Gothaer Versicherung

Gothaer Versicherungsbank

Marketing portal Gothaer logo

Efficiency increase in local marketing with a marketing portal

The Gothaer "My Marketing Portal" has significantly improved the local marketing of the insurance company and thereby creates an increase in efficiency in the marketing measures of the agencies. A training video quickly made it known to all agencies of the independent sales force. The representatives can access the web-based platform, create their personal marketing material such as flyers, brochures, billboards, trade fair material or promotional gifts in the portal and place an order directly. This not only makes the production of local marketing material short and time-saving, but also offers cost advantages for all parties involved.

Facts and figures
  • Online since 2011
  • + 1,500 users
  • 100 orders per month
  • 500 items
  • 5 Service providers

The task

  • Consolidation of the existing marketing offer for local marketing
  • Development of a central marketingportal
  • Improvement of order workflows for the independent field service of trade fair material, customer gifts, advertisements, etc.
  • Optimal and faster sales support
  • Automated ordering processes
Marketing portal of Gothaer Versicherung

The solution

Gothaer Versicherung marketing portal
  • Development of an integrated portal layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces to service providers for vehicle lettering, printers, etc.
  • Consolidated product range - from business card displays to fully automated large-area bookings
  • Web-to-Print for customizable marketing and sales documents
  • Order option for trade fair and promotional gifts
  • Integrated evaluation module for retrieval of order statistics