Increase in efficiency in local marketing with a marketingportal
Gothaer's "My Marketingportal" has significantly improved local insurance marketing. A training video has quickly made it known to all agencies of the independent sales force. Representatives can access the web-based platform, create their own personal marketing material such as flyers, brochures, billboards, trade fair material or giveaways in the portal and place an order directly. This not only makes the way for the production of local marketing material short and time-saving, but also offers cost advantages for all involved.
Facts and figures
- Online since 2011
- + 1,500 users
- 100 orders per month
- 500 articles
- 5 service providers
- Consolidation of the existing marketing offer for local marketing
- Development of a central marketingportal
- Improvement of order workflows for the independent field service of trade fair material, customer gifts, advertisements, etc.
- Optimal and faster sales support
- Automated order processes
- Development of a continuous portal layout
- Development of a new structure for improved order workflows
- Integration of interfaces to service providers for vehicle labeling, printers etc.
- Consolidated range - from the business card display to the fully automated large area booking
- Web-to-print for customizable marketing and sales documents
- Ordering for trade fair and freebies
- Integrated evaluation module for retrieving order statistics