BayWa marketing portal of Local Brand X

BayWa AG

BayWa AG logo marketing portal

The right step towards digitalization thanks to marketing automation

Last year BayWa AG opted for a marketing portal from Local-Brand-X. Since the end of 2018, the internationally active trading and services group has been meticulously working to take the marketing activities of its more than 15,000 employees to the next level locally. The usability-based user interface of the BayWa marketing portal helps branch offices and employees from locations in Germany's largest cities to remote offices of the Group to design the desired advertising media and campaigns with just a few clicks and order them quickly. BayWa's requirements are ideally covered by the web-based system.
Whether mass production of print mailings, job advertisements or business equipment - with a marketing portal BayWa is ideally equipped to meet the requirements of a globalized and digitized world. Further expansion of digital advertising measures is already planned. The right step towards digitalization thanks to marketing automation.

Facts and figures
  • Online since 2018
  • + 8000 users
  • + 50 items
  • 100 orders per month

The task

  • Timely usability for the relief of the marketing department
  • Meeting the marketing needs of the individual divisions
  • Central hub for user marketing activities
  • Automated ordering processes
  • Improvement of the workflows in the consulting and processing of marketing documents
BayWa marketing portal

The solution

BayWa marketing portal solution
  • Corporate design compliant individualization of the marketing documents
  • Single sign-on from the internal company network
  • Integration of templates with disproportional scaling
  • Fast order management by service providers by means of bulk processing
  • Performant & 100% web-based user interface
  • Shipping tracking for more transparency for customers