Social Media Social media are digital networks, platforms and services that enable their users to connect, connect and share with each other. Every form of social media has its own target group, which is characterized by age and the specific uses of a social network. In particular, the USP distinguishes the opportunities that a particular social media channel offers businesses:
Do the users prefer to keep in touch with each other, do they want to express their opinions, use the network to improve their job prospects or use pictures to reflect their current life situation? Depending on the platform, social media can be an easy way for businesses to connect directly with consumers.