Personalization can be found both in the creation of products and documents, as well as in direct marketing. In the first case, for example, names and recipient data are exchanged on printed products case-specifically. The customization options of digital printing make these personalizations possible.

In direct marketing, the personalization of digital marketing measures such as newsletters is possible. Thus, users are addressed directly and it creates the impression of an individual confrontation with the customer, in contrast to a mass processing. Direct contact with your own name increases the user's loyalty to the company and gives individuals the impression of personal support.

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