Online banners are among the digital advertising formats that are most commonly found on the internet. An online banner, as the term suggests, is prominently placed and attracts a lot of attention. Often, animations are integrated into online banners to exploit the power of digital marketing. In addition, the banner contains a link to a specific website. In this way, users can reach the desired landing page or the company website by clicking on the advertising material.

Online banners are played either on fixed advertising spaces, based on algorithms or depending on the locations of the users.

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