Online marketing includes all marketing activities that take place on the Internet. This includes the distribution of digital advertising media as well as social media marketing, mobile marketing, email marketing, SEO, the integration of affiliate links, direct marketing or content marketing.
In contrast to classic offline marketing, online marketing offers many possibilities, especially when designing ads. Animations or videos can be integrated into advertisements, as well as interaction with the users is possible and measurable. With online metrics such as length of stay, conversion rate, or pageviews, you have precise control over how marketing success can be understood.