E-mail marketing refers to the direct contact of a company to the customer by means of e-mails. These are, after the consent of the recipient, sent and allow the placement of digital advertising materials to the target group.

E-mail marketing is part of online marketing and a direct marketing measure. Compared to sending print advertising, email marketing saves a lot of money and is more environmentally friendly. It is also possible to check the success of a web analysis: How many users have opened the e-mail and clicked on linked links? A classic form of email marketing is newsletters. In addition, every email that tracks advertising and promotional goals is counted as email marketing.

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