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Glossary – Digital Asset Management

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Digital Asset Management

In Digital Asset Management, multimedia data packages are stored and managed centrally in web applications. The data packages, called digital assets, are text, graphics, source code, images, videos, designs, layouts, and more, with additional information attached to them. A classic media file only becomes a digital asset if it has added value for the company. This includes taking information videos on the company's own website as well as images that can be used for marketing purposes, that form the basis of corporate design or that are intended solely for the use of employees.

The value of the media file does not have to be monetarily measurable, enough if it is part of the daily workflow in the enterprise. The basis for digital asset management is provided by the CMS, in which the media files are entered in format-specific terms and tagged. Depending on the file format, special criteria are set for classification in the CMS. These criteria influence the structure of the metadata that results from the system in subsequent work steps. Optimally, users end up with a meta-structure tailor-made to the company's formats and workflow, so media content can be easily and quickly found and retrieved.

This is the big advantage of using digital asset management: It can save a lot of time because images or videos do not have to be searched for long. In addition, over time creates a kind of archive in which already used files can be stored and used at a later time secondarily. In addition, rights of use of images can be more easily determined by setting the period of the useful life in the order criteria.

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