In A / B testing, two versions of a test object are created and randomly played to the target audience.
This results in comparable values regarding the interaction of the users with the test object.
A / B testing is a simple way to check the quality of digital ads or to tweak your website / application in small steps.

A web analysis can be used to evaluate which of the two versions of the test object performed more successfully:
How do the differences between Version A and Version B affect the dwell time, bounce rate and overall website traffic?

Thus, the A / B-Testing creates comparability and makes the wishes and needs of the own target group measurable.

Further glossaryitems starting with a