In recent years, the retail trade has been facing constant change. More and more owner-managed businesses are disappearing from the cityscape. In addition, the increase in online trade and the presence of market giants such as Amazon make it more and more difficult even for larger players to retain customers over the long term. This makes it all the more important for companies to enrich their customers' shopping experience through strong storytelling in such a way that identification with the brand increases, shopping becomes an experience and the journey into retail is perceived as an enrichment rather than a burden. But to achieve all of this, local retailers need the support of a strong company and a marketing department that develops its campaigns not only from a corporate perspective, but also taking into account the retailers' point of view and local conditions. For the provision of marketing activities and materials, retail companies often use marketing platforms as a central hub for retailer activities.
To deliver a personalized shopping experience to customers and present them with the right product at the right time, it is important to approach them with strong marketing, evaluate data in a timely and detailed manner, and identify and target different types of customers. A retailer portal supports companies through centralized information management, which strengthens the retailer on all channels. This enables the retailer to create campaigns tailored to specific target groups and to order with just a few clicks.
A retailer portal offers an uncomplicated distribution network that connects retailers across all industries. From inventories and product information to advertising material management and the possibility of content exchange, retailer portals offer numerous opportunities to strengthen sales, streamline communication channels and save time. The areas of application are manifold and can be adapted to the needs of the parties involved in a company-specific way.
Digitalization is making the situation of the retail trade worse and in some places raises the question of whether a purely online presence would even be more lucrative. But the relevance of contact with customers directly on site brings advantages that pure online stores cannot offer. If you manage to get your customers excited about your brand with convincing marketing measures online and offline, you have the opportunity to retain them in the long term with strong service and suitable offers. That's why retailers should be supported in their marketing activities and be able to take advantage of the company's know-how by accessing a central retailer portal.
The customer is king - a proverb that has lost none of its relevance. Anyone operating in a highly competitive market must put the customer experience at the center of attention. To achieve this, it is essential to address your own target group in a well thought-out manner - and, depending on the size and internationality of a provider, this can be done using data or with a focus on niche topics. When companies integrate product data directly into a retailer portal, time-consuming processes are optimized, creating more space to improve and align the customer experience.