Marketing Portal Mecklenburgische Versicherungsgruppe

Mecklenburg Insurance Group

Marketing Portal Mecklenburgische Logo

The Local Marketing Platform as a distribution center for local marketing

Mecklenburgische insurance and its affiliated sales partners benefit from extensions to the Local Marketing Platform for seminar, poster or advertisement bookings. The consistent refinement of the online tools enables a contemporary and fast reaction to changing requirements for the sales center. In a continuous improvement process, existing tools are adapted and additional, individual functions are implemented. At the same time, thanks to the Local Marketing Platform, efficiency and reach of the design standards and a uniform brand image among the target groups are achieved.

Facts and figures
  • Online since 2010
  • + 800 independent agencies
  • + 1,000 order per month
  • 800 items
  • 5 Service providers

The task

  • Consolidation of all marketing materials in the Local Marketing Platform
  • Integration of a central seminar center and evaluation tool
  • Improved ordering workflows for over 800 independent agencies
  • Supply of representatives with business stationery, marketing media and promotional items
  • Conceptual control of all content via a central platform
  • Replacement of the 300-page PDF catalog
Marketing Portal Mecklenburgische Versicherungsgruppe

The solution

Marketing Portal Mecklenburgische Versicherungsgruppe
  • Development of a consistent portal layout
  • Development of a new structure for improved ordering workflows
  • Integration of interfaces (e.g. single sign-on)
  • consolidated assortment - from business cards to promotion teams at trade fairs
  • Personalization options for customizable marketing and sales documents
  • Seminar bookings for representatives