For the LVM insurance company, we developed the Local Marketing Platform in such a way that it offers both internal marketing staff and external agents the opportunity to choose from a pool of marketing instruments and to produce personalized versions of these instruments without much effort. This means marketing automation in perfection. This not only saves costs, but also time. Ready-made templates and a well-filled media and image database guarantee that the marketing tools are designed in the specified corporate design and that all LVM advertising media have a uniform appearance despite individual adjustments. The big plus of the Local Marketing Platform are its standard interfaces: Not only CRMs can be integrated via them, but also a practically unlimited number of external service providers. The system can be expanded as desired, offers a comfortable user guidance and a multi-level security concept.