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IBB Institut für Berufliche Bildung AG

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Local education marketing with the Institut für Berufliche Bildung AG

Since the introduction of the Local Marketing Platform, the employees of the training institute have been significantly relieved in corporate communications and marketing thanks to the more efficient workflow. Agencies, print shops and other partners now also have access to key data at all times, which ensures centralized brand management and more efficient project implementation, thereby optimizing ongoing processes. By using PowerPoint management, the knowledge collected from stored presentations is now available at all times. Marketing materials can be realized transparently, time-saving and with significantly fewer coordination rounds with the portal.

Facts and figures
  • Online since 2019
  • Over 190 articles and 740 media
  • 4 service provider
  • 20 master templates for customizing the articles

The task

  • The Institut für Berufliche Bildung AG is one of the largest private education providers in Germany
  • Over 500 employees all over Germany
  • Introduction of a central platform for all employees
  • Provision of daily updated information, marketing materials and media (pictures etc.)
  • Holistic Optimization of communication management
  • Individualization on the last meters of the order through FLYERALARM connection
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The solution

[Translate to eng:] IBB Lösung Marketingportal Local Brand X
  • Provision of the web-based Local Marketing Platform
  • Individualized retrieval of marketing materials and media assets
  • Integration of an image database for the download of media (e.g. pictures, videos, documents)
  • Individualization in the last steps of the ordering process by Integration of FLYERALARM
  • Integration of existing service providers