HanseMerkur used the Local Marketing Platform of Local Brand X to significantly optimize and efficiently manage the production and dispatch of its advertising materials to its sales partners. Insurance agents working for the company can now personalize all materials (e.g. designed print products) directly on their PCs and order them conveniently. Since this eliminates a considerable part of the coordination processes between the head office and the insurance agencies operating nationwide, HanseMerkur has greatly reduced its administrative expenses in a short period of time. At the same time, the company benefits from a stronger brand impact thanks to an external appearance that always conforms to corporate design.