HanseMerkur marketing portal

HanseMerkur insurance group

Logo Marketing Portal HanseMerkur Versicherungsgruppe

Perfectly designed print products - efficiently managed

HanseMerkur used the Local Marketing Platform of Local Brand X to significantly optimize and efficiently manage the production and dispatch of its advertising materials to its sales partners. Insurance agents working for the company can now personalize all materials (e.g. designed print products) directly on their PCs and order them conveniently. Since this eliminates a considerable part of the coordination processes between the head office and the insurance agencies operating nationwide, HanseMerkur has greatly reduced its administrative expenses in a short period of time. At the same time, the company benefits from a stronger brand impact thanks to an external appearance that always conforms to corporate design.

Facts and figures
  • Online since 2009
  • + 12,500 users
  • 1,000 orders per month
  • +800 items
  • 13 Service providers

The task

  • Cost savings through the use of web-to-print and central ordering portal
  • Consolidation of all marketing and advertising materials for the sales partners
  • Optimization of sales support for the respective partners
  • Conceptual control of all content for agencies and brokers via a central platform
  • Elimination of manual creation and ordering processes
Marketing Portal Hansemerkur Versicherungsgruppe

The solution

[Translate to eng:] Marketingportal Hansemerkur Versicherungsgruppe
  • Development of a consistent portal layout
  • Development of a new structure for improved ordering workflows
  • Integration of interfaces (e.g. single sign-on)
  • Consolidated range - from business cards to direct mail
  • Web-to-print for customizable marketing and advertising materials
  • Integrated fair and rental article orders (incl. stock management)
  • All materials from customer acquisition to processing in one central system