Marketing portal of Gothaer Versicherung

Gothaer insurance bank

Marketing portal Gothaer logo

Increased efficiency in local marketing with the Local Marketing Platform

The Gothaer "My Marketing Portal" has significantly improved the local marketing of the insurance company and thus creates efficiency gains in the marketing activities of the agencies. A training video quickly made it known to all agencies of the independent sales force. The agents can access the web-based platform, create their personal marketing material such as flyers, brochures, large-format posters, trade show material or promotional gifts in the portal and place an order directly. This not only makes the process of producing local marketing material short and time-saving, but also offers cost advantages for all parties involved.

Facts and figures
  • Online since 2011
  • + 1,500 users
  • 100 orders per month
  • 500 items
  • 5 Service providers

The task

  • Consolidation of the existing marketing offer for local marketing
  • Development of a Central Local Marketing Platform
  • Improvement of order workflows for the independent sales force for trade fair material, customer gifts, advertisements, etc.
  • Optimal and faster sales Support
  • Automated ordering processes
Marketing portal of Gothaer Versicherung

The solution

Gothaer Versicherung marketing portal
  • Development of a consistent portal layout
  • Development of a new structure for improved ordering workflows
  • Integration of interfaces to service providers for vehicle labeling, print shops, etc.
  • Consolidated product range - from business card display to fully automated booking of large areas
  • Web-to-print for customizable marketing and sales documents
  • Order possibility for trade fair and promotional gifts
  • Integrated evaluation module for retrieving order statistics