Marketingportal BBBank print

BBBank eG

Efficient production handling of business stationery and advertising materials

With the Local Marketing Platform of Local Brand X, BBBank benefits from fast and convenient production processes, creating efficient production handling of business stationery and advertising materials. Using the Local Marketing Platform, branches can personalize advertisements or create business stationery and printed advertising materials such as advertisements, flyers or business cards. Orders are placed directly with the internal in-house print shop or via an interface with the connected online print shop. During the entire implementation, great importance was attached to making processes as simple as possible. Immediately after its introduction, the new online store enjoyed a high level of acceptance and use by users and significantly accelerated the marketing processes.

Facts and figures
  • Online since 2016
  • + 1,200 users
  • + 50 items
  • 2 Service providers
  • 3 Interfaces

The task

  • Development and provision of the BBBank Publishing Center
  • Integration of a central administration and reporting system
  • Improvement of order workflows for the approximately 100 stores throughout Germany
  • Optimal sales support for the respective employees and consultants
  • Conceptual control of all content via a central platform
Marketing portal BBBank publishing center

The solution

Marketing portal BBBank publishing interface
  • Development of a layout for the user interface of the BBBank Publishing Center
  • Development of a new structure for improved ordering workflows
  • Provision of over 50 personalizable and customizable articles from business stationery to advertisements
  • Integration of interfaces to print partners
  • Consolidated assortment - from the business card to the individualized leaflet
  • Web-to-print for customizable marketing and sales documents
  • Integrated reporting system