BayWa has chosen the Local Marketing Platform of Local Brand X. Since the end of 2018, the internationally active trade and services group has been meticulously working to take the marketing activities of its more than 15,000 employees to the next level locally. The user interface of BayWa's Local Marketing Platform, designed for usability, helps branches and employees from locations in Germany's largest cities to remote offices of the group to design the desired advertising material and promotions with just a few clicks and to order them quickly. BayWa's requirements are ideally covered by the web-based system. Whether mass production of print mailings, personnel advertisements or business equipment - with the Local Marketing Platform BayWa is well prepared for the requirements of a globalized and digitalized world. A further expansion of digital advertising measures is already planned - the right step towards digitalization thanks to marketing automation.