Automated orders thanks to the new subscription function of the Local Marketing Platform

Your partners would like to receive a certain number of ballpoint pens every month or always order a certain window poster in the week before Easter? With the new subscription function of the Local Marketing Platform, your partners can now independently conclude subscriptions for specific item types and thus receive regular orders for desired advertising measures.  

Whether it's seasonal marketing campaigns, weekly standard orders, or annual discount promotions - the new subscription function makes it child's play to order specific article types at regular intervals, as well as customize the subscription model in terms of start date, term, and cancellation period.

Which advertising measures are best suited for a subscription model?

Basically, all items are suitable for a subscription that your partners know they will need again at regular intervals. This includes, for example, various print products such as flyers, calendars or business cards. But promotional items such as pens and tote bags or out-of-home advertising materials such as large-format posters are also ideal for a subscription model. However, not only print marketing items, but also Google ads and social media postings can be booked as a subscription model via the Local Marketing Platform. These are particularly worthwhile if you plan certain marketing campaigns at recurring periods, such as sweepstakes, discount promotions, or holistic campaigns.

Create subscriptions with a few clicks

In the administration area of the Local Marketing Platform, your partners can now activate subscriptions for various article types. They can specify the desired duration of the subscription in days or months, select any start date and also specify an individual cancellation period for the subscription. 

As soon as the subscription function has been activated in the administration area for a specific article, it can be personalized and ordered as usual via the Local Marketing Platform. On the article detail page, in addition to the article description, the general conditions of the subscription such as start date, term and cancellation period are now displayed. Once a subscription article has been ordered, the details of the subscription can also be viewed on the order detail page. This way, you always have an overview of the currently running subscription models. See for yourself which article types are best suited for your partners and your business and feel free to contact us at any time if you have any questions about the subscription function.