How a marketing platform can improve its local marketing

Anyone who works with many local partners*, is represented at different locations or generally relies on indirect sales, knows the problem of doing marketing locally and individually on the one hand and uniformly with the brand strategy on the other. While companies are working to close this gap, advertising and marketing are ubiquitous on the customer side. Due to the high media usage, the internet, social media, and omnipresent ads and advertisements, we are almost constantly confronted with advertising and brand messages in our everyday life. In order to attract attention as a company and to be remembered by customers, a particularly individual and effective marketing strategy must be developed. A marketing platform can support the implementation of this strategy by optimizing internal processes and thereby running faster, leaner and more efficiently.

What are the challenges in local partner marketing?

Decentralized companies and companies with a large partner network are often faced with the challenge of supporting their local partners* in marketing and of driving a uniform brand and marketing strategy. In most cases, all advertising measures and campaigns have to be created manually by the marketing center and delivered to the partners*. This leads to a high work and design effort in the marketing department as well as a large number of coordination and approval processes. These challenges are intensified by a large number of partners* and different advertising measures. Individual adjustments create a wealth of work steps and are becoming more and more complex in planning and implementation. Although attempts are made to enable the partners* to address customers as individually as possible and to address the target group correctly, the general brand image in the company must also be communicated in a uniform and targeted manner.

How can a marketing platform support?

A marketing platform starts exactly at these points. The platform tries to combine human and technical resources and to create simpler work processes. In most cases, this is done by providing templates with which the partners* can personalize and create their own advertising measures (whether business cards or social media ads). In addition, these platforms offer companies the opportunity to share content and content with partners* and make it directly accessible. The partners* can find all information about corporate design, the use of images and graphics, and current campaign and budget plans, for example. In this way, all the different partners* and the head office are united on a uniform platform and can thus work together to strengthen the brand and the company in a uniform manner. In addition, the systems not only offer the possibility to plan ads and carry out campaigns, but also enable the visualization and evaluation of the marketing campaigns carried out through an analytics area.

What is a Marketing Platform?

A marketing platform, like Local Brand X's Local Marketing Platform, is a software system that combines all marketing processes with a partner network. This all-in-one tool can not only share templates for marketing measures, but also check stocks or provide digital assets such as images and graphics. This means that all information that is important for marketing is bundled in one place. Thanks to the editable templates, a large number of marketing measures can be made available to the partners*. From social media posts and ads, email marketing, website and landing pages to video productions, a cross-media and versatile marketing package can be created that can be used across teams and locations.

Advantages of a marketing platform:

• Less time and costs for the head office
• More responsibility for the partners*
• Better coordination with local target groups
• Strengthen company and brand awareness
• Accompany customers along the customer journey