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Share a story, check the latest posts in the feed or sink into the Reels section. Instagram, with its pictures, videos and short-lived entertainment content, has become one of the most important social media platforms of today. According to the Social Media Atlas 2021, 46% of Germans use Instagram, in the age group of 20-29 year olds even 80%. It is therefore clear that brands and companies can no longer ignore Instagram. The platform is a simple way into the everyday life of the target group and customers. The users scroll through the colorful pictures, looking for distraction, inspiration or just a pastime while waiting for the bus or in the morning before getting up. Marketing can take advantage of this usage behavior and discreetly place its own content and products.
The use of Instagram and social media is often a little more difficult for companies with large local partner* networks. True to the adage “Lots of cooks spoil the broth”, some decentralized companies only operate a general Instagram account for the brand. The partners are not allowed to share their own content in order not to endanger the uniform brand image. Above all, there are concerns about addressing customers, corporate design and general campaign and marketing communication.
Despite these challenges and dangers, Instagram is especially helpful for local marketing and brand communication for local partners, in order to address the target group digitally and informally or to place local advertisements.
In order to support the local partners with the use of Instagram, you can provide your partners with templates for contributions via the Local Brand X's Local Marketing Platform. In this way, you guarantee a uniform corporate design and a coherent image and address on all partner* accounts. By linking to the respective profiles, your partners can first personalize and edit the templates and then publish them directly via the Local Marketing Platform in the next step. Using the editable elements, each partner* can ideally tailor their contribution to the local target group and their own customers, the templates and a uniform campaign plan also enable a company-wide uniform appearance and a strengthening of the brand image.