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When supporting your local partners with the Local Marketing Platform, you often face the challenge of informing the partners about the large number of marketing measures, especially at the beginning. You can use the platform to provide many very different measures from the areas of print, online, social media and video. With these cross-media measures, some partners can be a little overwhelmed at the beginning and fall back on well-known forms of advertising such as brochures or posters as a reflex. Above all, local partners with less marketing know-how of their own or a smaller marketing budget are rarely willing to experiment with new marketing measures.
In order to give your partners the simplest and most intuitive experience possible when using the Local Marketing Platform, it helps to support the partners in their selection and to rely on individual recommendations for measures and advertising material.
It helps to inform them about the various marketing measures and to advertise new opportunities so that you can persuade your partners to engage in a wide variety of marketing activities. Using the cross-selling strategy, you can also store suitable, similar measures for each article on the platform. Thus, when booking a well-known article, the partners are immediately informed of further marketing opportunities. In addition, you can create ready-made campaign packages for individual marketing campaigns. These packages contain all the measures that you have developed for the planned campaign. Your partner* books this package once and can create all integrated measures in just one personalization process and then use them as a uniform campaign.
Another way you can introduce your partners to new and different marketing measures is to use the bot in the Local Marketing Platform. The bot asks your partners specific questions about their marketing project and then decides which measures can be recommended to the respective partner*. These are linked directly to make it as easy as possible to implement the measures. In this way, you can motivate your partners to new forms of advertising and enable cross-media local marketing.