Improved usage of the Local Marketing Platform through independent master data maintenance

From the individual design of marketing materials to automated order processes and order tracking: Self-service measures, i.e. functions that enable independent operation of the Local Marketing Platform, play a major role on the platform.  

Our team is continuously working on new features to make the platform even easier and more independent to use. For example, the independent maintenance of master data by users, which is now possible, is a significant step towards better user behavior and greatly simplifies the processes within the Local Marketing Platform. 

But what is master data actually? Master data is generally all data that contains basic information needed for further processing in the business process. This includes, for example, user-specific fields such as name, function and type of training or location-specific fields such as address, website and telephone number of the company location. These master data fields serve as the data basis for the various personalization processes and applications in the Local Marketing Platform, as the fields are in part automatically inserted into the individualization process of the marketing materials.

How does the adjustment of the master data work?

In the administration area of the Local Marketing Platform, the master data fields can now be edited independently and individually by the marketing department. This means that new fields can be added and existing fields can be changed and expanded as desired, even at a later date. In the form properties, for example, the field types (checkbox, dropdown, button, etc.) can be selected and default values and help texts can be customized. The user can also set whether the master data field is a mandatory field or whether selected fields should be hidden if a specific other field was clicked on beforehand.

What are the advantages of maintaining master data independently?

Thanks to the independent master data configuration, customers can now work independently, save time and costs, and resolve their concerns quickly and easily on their own. This enables a more individual and effective way of working without annoying correction and approval loops. However, should any questions arise regarding the independent configuration of master data fields, our Customer Success Team is of course available at any time.