Unite all dealers on a common dealer portal

You know what your customers need and produce excellent products and services? Unfortunately, this fact alone is not enough. Especially if you rely on dealer sales in your sales model, you must not underestimate the importance of these important partners* for the success of your company. Your dealers are your direct line to customers. Interaction with dealers will carry as much weight with end users as the quality of your product or service. Therefore, place special emphasis on the cooperation with your dealers and support them in their work in the best possible way. A dealer portal can be of great benefit to you in this regard.

Support the dealers and take them by the hand

Your dealers are your figurehead to the customer. The impression and brand image that customers form stands and falls with the experience they have had with your dealers. In order to control the impression made on customers from the company side as well and to achieve a brand image that is as consistent as possible (despite a large number of local customers), you should rely on a good exchange and appropriate support from your dealers.

Ideally, all dealers and also the company/headquarters pull together and have the same goals. This is sometimes complicated by the fact that your dealers may also sell other brands and therefore cannot focus 100 percent on your brand. Here, it is particularly important to provide the dealers with all the necessary information about the product, but also about the corporate design and internal brand guidelines. In addition, (financial) support, for example in marketing, can lead to the dealers selling your products preferentially.

A dealer portal for ideal cooperation between brand and dealers

In a dealer portal, your dealers can log in with their own access data regardless of location and access the information, guidelines and articles. You decide which content is relevant for your dealers and which should be displayed in the portal.

Using such a platform, you can not only make marketing materials available for download, editing and ordering, but also share entire campaigns and schedules with dealers. In addition, you can allocate advertising allowances directly to the dealers via the dealer portal or provide certain materials free of charge. This way, dealers are especially motivated to do local marketing for your brand and your products and services.

Basically, a dealer portal offers an ideal platform where companies and their dealers can meet, exchange ideas, provide all important information and work together on the success of the brand.