BELFOR and Local Brand X: A marketing platform for all cases

Who does not know them, the small and large catastrophes in life, for which one is usually not prepared. A burst water pipe or a fire can throw even the most laid-back person off course. In such cases, it helps to rely on experts. As one of the leading and most innovative renovation companies in Germany, BELFOR helps both private individuals and companies. BELFOR's main areas of focus: fire damage restoration, water damage restoration, leak detection and mold removal. In all of these activities, BELFOR attaches particular importance not only to being knowledgeable on site, but also to personally supporting those affected and being close to the customer. With the Local Brand X Local Marketing Platform, BELFOR will also focus on personality and individual customer contact in local marketing in the future.

Europe-wide marketing with BELFOR

BELFOR is active as a company in ten European countries in addition to the USA and Asia. The European headquarters in Germany determines, among other things, the marketing measures and guidelines. This transnational marketing implementation and the cooperation in different languages ​​and cultures can become a special challenge for marketing success and brand equity. BELFOR Europe has set up a central marketing hub together with Local Brand X, where all marketing-relevant content and materials are stored and made accessible to the individual responsible persons in the countries. The central marketing department at headquarters thus supplies the marketing and campaign plan as well as the individual specifications. So each country can adopt and adapt them for its local marketing. In order to integrate the different countries, all users of a country are combined into a group. Editors in this group can then translate the provided specifications into their own language and make them available to the users.

BELFOR Marketing Hub

The BELFOR Marketing Hub uses all modules of the Local Brand X Local Marketing Platform and enables cross-media marketing materials to be shared. BELFOR Europe can therefore not only provide its European companies with classic advertising materials such as flyers or brochures, but also with digital content such as videos or social media posts. In addition, approval processes for special marketing materials can be integrated. The marketing-relevant processes are all combined and streamlined on one platform in order to work efficiently and together on the general brand success and at the same time to preserve the corporate design. Through the direct connection to service providers, such as printers, the processes can run even faster and more efficiently.