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Everything at a glance: Analytics with the Local Brand X Local Marketing Platform
The cooperation with many different partners at different locations usually requires a very large amount of organization and management. At the head office, you have to make sure that every partner* has access to the required data, that the right advertising material is available, that new projects are approved or that grants are distributed. In addition to this active cooperation, you are probably mainly busy conceptually and planning the new marketing campaigns or designing new advertising material. But what happens when these are ready and your partners are already using them? How can you measure the success of the individual advertising media or also the individual partners? The dashboard and the extensive analytics area in the Local Brand X Local Marketing Platform offer you the opportunity to see the most important key figures and parameters at a glance and to evaluate the marketing activities of your partners.
Why marketing evaluation is important
Regardless of whether you want to determine the general current state of your partner* marketing or want to know how well a certain advertising material is received by your partners, the analysis after the implementation of marketing activities is an important part of successful (partner*) marketing. Get an overview of the budget used, analyze which partners supported the materials and campaigns and which advertising materials are best received. With online measures, you also benefit from the insight data (e.g. clicks, impressions, etc.). All this data can then be compared and analyzed with other evaluations such as new customer numbers or sales figures. In this way, you can determine which partners are already effectively marketing and qualifying for an incentive or which partners may need a further request. In addition, these evaluations can be used for future marketing planning in order to work even more effectively and better with the partners and to get the best out of local marketing.
Evaluation with the Local Brand X Dashboard
In order to make the evaluation as simple and intuitive as possible, the Local Marketing Platform offers a dashboard with the most important key figures when you call it up. Here every editor can get an overview of which marketing materials have been ordered or downloaded in a freely selectable period of time. You can see at a glance how big the turnover was, how many orders were placed and how these are distributed over the course of the period.
Deeper insights into the analytics area
If the first insight via the dashboard is not enough, you can call up even more data and overviews in the Local Brand X Analytics area and create various detailed reports. Here you can see exactly which partners have already ordered certain items or which may require a further reminder. In addition, individual articles or campaigns can be analyzed to see how new materials are being accepted or which campaigns work better than others. You can also filter not only by partners and articles, but also by the service providers used or download a complete overview as a report. The analytics area provides you with all the important data you need for future planning and implementation of marketing activities and supports you in making local marketing even better.
Does that sound interesting to you too? Contact us, we will be happy to advise you.