3 tips on how to use AI tools for your local marketing

In today's digital world, it is highly important for companies to continuously optimize their marketing strategies and adapt to the rapidly changing wishes of customers. Especially for companies with a large local partner network, planning and controlling uniform marketing measures can quickly become a challenge. 

The use of artificial intelligence (AI for short) can support this by offering a wide range of options for tailoring marketing activities to local target groups and thus achieving more effective results. In this article, we present three tips on how to successfully use AI tools for your local marketing to work more efficiently and increase your brand's visibility among local audiences.

1. easy and personalized content creation for texts, images and videos

It's no secret that high-quality content is critical to successful local marketing. Content creation is no longer just about writing informative and valuable text, but also about creating engaging images and videos.  

When it comes to copywriting, AI tools can help businesses produce high-quality content by generating articles, blog posts, or social media posts that are relevant to the local audience. Popular AI tools in this regard include Neuroflash or ChatGPT. Written texts can be checked and improved for grammatical correctness and readability in no time using AI tools such as Grammarly. Examples of AI tools for image creation are Lumen5 or DALL-E2. But also the creation of videos is no problem for AI tools nowadays. Synthesia is an AI video generation platform that autonomously produces videos based on simple text prompts, which can then be used for websites, blogs or social media posts. 

Personalized content creation allows companies to individually address the needs and preferences of local audiences and increases the likelihood that potential customers will respond to the promotional effort. AI tools can analyze data about customer behavior and preferences to generate personalized content and recommendations, such as personalized emails, ads, or product previews. Examples of AI tools that can generate personalized emails and help optimize local email campaigns include smartwriter and Seventh Sense. Another useful AI tool for personalizing marketing campaigns is Personalize - a platform that tracks the interests and behaviors of specific user groups to create personalized workflows for marketing campaigns. 

2. improve social media strategy

 Social media is playing an increasingly important role in local marketing. AI tools can improve your overall social media strategy and achieve greater effectiveness. Save precious time by having your posts scheduled and published automatically, identifying relevant content for local audiences, and analyzing regional trends. Most AI tools can also help you monitor interactions with users and respond to customer queries or comments in a timely manner. With the Emplifi.io tool, you can keep track of all your social media campaigns and automate your social media posts.  

3. be found better - AI tools for search engine optimization 

Being found on major search engines like Google, Bing & Co is essential for companies with many different locations and local partners*. Here, too, the use of AI tools is helpful to increase local visibility. The tools can help both in identifying relevant keywords by analyzing search terms, comparing search volumes and creating topic clusters for specific keywords, and in revising texts. SEO Surfer and Frase.io, for example, are SEO tools that not only help with the textual adaptation of articles, but also compare texts with the competition and provide tips for the technical optimization of the website.

Local marketing of the future with the help of Artificial Intelligence

The use of AI tools in local marketing offers businesses numerous opportunities to better understand their customers and make their marketing activities more efficient. AI-generated content creation, personalized advertising campaigns, automated customer communications, real-time analytics, and search engine optimization can help you target your marketing strategies to local audiences and achieve better results. So it's worth taking a closer look at using AI. Check out the tools at your disposal to take your local marketing to the next level!