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Anyone who works with a large number of different partners at a wide variety of locations knows the problem of motivating those responsible for marketing in general and, more specifically, for new forms of advertising. Often partners have been running the same measures for years, which can just about be paid for by their tight marketing budget. As a company and brand, however, it is important to use new forms of advertising such as social media, Google Ads or video measures. Advertising subsidies can help not only to relieve your partners financially, but also to give them the opportunity to do more and more diverse marketing with the same budget.
Of course, these grants can be distributed generally and uniformly to all partners or specific partner* groups. In order to create an extra incentive to pursue successful marketing, it is also advisable to link the subsidies to specific sales or marketing goals. They reward particularly successful partners with an additional marketing budget or discounts for advertising measures. In principle, the advertising subsidies lead to more local partner* marketing, to strengthen brand awareness as a whole and to promote cooperation with local partners.
In Local Brand X's Local Marketing Platform, you can provide your partners with two types of advertising subsidies: credits and discount codes. By sending credits, your partners receive virtual credit which they can use in their future orders. This means that advertising measures can in part be obtained free of charge. The use of discount codes, on the other hand, basically enables partners to purchase advertising material or certain articles at discounted conditions. The allocation of the discounts can either be tied to all partners, to certain roles or to the achievement of goals. The respective advertising subsidies can be selected independently by the partner* in the payment options at the end of the order.