Advertising in your pocket: The Google Ads module

When looking for the right company, a local service provider or a specific product, in most cases, there is no way around search engines like Google. Although many recommendations are still made personally in the local business, the final information, especially from the younger generation, is queried by Google. Here is searched - mostly on the smartphone - for the address or the opening times or finally, the reviews consulted again.

This makes search engines more and more important for local partners*. However, proper handling can be challenging for one or the other partner. The Local Ads X Google Ads module allows you to make it easy for your local partners* to use ad space on Google.

SEO is not everything

In order to be shown far ahead in search results, many companies are already using search engine optimization, SEO for short. But customizing texts is not the only way to make a special present on Google. The use of search engine advertising (English: Search Engine Advertising, short: SEA) makes it possible to place your own company present at the beginning of the search results and thus stand out directly. With the Google Ads system, these ads can be booked, customized, and published to your audience.

Target the right audience

Using keywords makes it possible for Google to target exactly those people who are interested in their own products, topics or services. Unlike online banners or ads on social media, the target group can be tailored even more precisely and there are hardly any wastage. However, the use of Ads is not directly intuitive to use and booking ads requires a great deal of know-how.

Convince on the soundtrack

Radio advertising is often more memorable and successful compared to print ads. Through the intermediation of the audio channel, a picture is created in the listener's head and a more convincing impression is created than through pure text. A pleasant speaking voice ensures that the target group can build a personal relationship. In combination with memorable jingles and pieces of music, the advertising message can remain anchored in the memory of the customers for a long time. However, this advantage also offers dangers. By choosing a particularly striking, rather disturbing voice, the image of the company can also be negatively influenced by the commercial.

Google Ads for your partners*

By using the Google Ads Module from Local Brand X, all your partners* can use this tool easily and successfully. Here, all the necessary settings are made via the system. You can provide the right advertising campaigns to your partners*. If you wish, the partner will decide on the destination area, the budget used and the desired duration. Otherwise, you can already enter this information in the campaign. From now on, the customer pays only per click on the generated ad. The module makes it possible, even without marketing knowledge, to effectively and quickly make a successful appearance in search engine advertising. Thus, you and your partners* can convince digitally. Does that sound interesting to you? Contact us, we will advise you.

Convince on the soundtrack

Radio advertising is often more memorable and successful compared to print ads. Through the intermediation of the audio channel, a picture is created in the listener's head and a more convincing impression is created than through pure text. A pleasant speaking voice ensures that the target group can build a personal relationship. In combination with memorable jingles and pieces of music, the advertising message remains anchored in the memory of the customers for a long time. However, this advantage also offers dangers. By choosing a striking feature, rather disturbing voice, the image of the company can therefore be negatively influenced by the commercial.

Google Ads for your partners*

By using the Google Ads Module from Local Brand X, you can use this tool easily and successfully. Here, all the necessary settings are made via the system. You can provide the right advertising campaigns to your partners*. If you wish, the partner wants to decide on the destination area, the budget used and the desired duration. Otherwise, you can already enter this information in the campaign. From now on, the customer only clicks on the generated ad. The module makes it possible, even without marketing knowledge, to effectively and quickly make a successful appearance in search engine advertising. Thus, you and your partners* can convince digitally. Does that sound interesting to you? Contact us, we want to advise you.


Author
Yannik von Local Brand X
Yannik Bockius

Managing Director

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