Individual subsidy for your partners*: The new advertising cost subsidy module in the Local Marketing Platform

Advertising cost subsidies or the financial support of your local partners* in marketing creation and implementation can help your partners* to use more local marketing measures and demonstrate greater motivation towards marketing. Especially when introducing new advertising measures or marketing channels, such as social media or online advertising, partners* may have initial reservations. Advertising cost subsidies can also help to overcome these and to successfully integrate new forms of advertising.

Targeted subsidies

Especially in the case of new advertising measures, it is important to enable targeted subsidies for precisely these advertising measures or a specific form of advertising. In order to enable these special discounts in the Local Marketing Platform as well, we have fundamentally revised and expanded our advertising cost subsidy module in the last few weeks. So far, the Local Marketing Platform has mainly been able to distribute budgets to individual users and thus enable discounts for the entire purchase. After the current update, we give our customers significantly more flexibility in the allocation of grants. Targeted budgets for individual areas, departments or products can now be made possible. In addition to the actual budget, individual rules can be created using a set of rules. This allows the head office to specify exactly what percentage or amount a specific product is to be subsidised. In addition, you can also equip a complete branch or location with individual budgets through group management by combining several users. These budgets can then be used by all users of this group when purchasing, taking into account the stored rules.

Subsidies for external expenses

In order to be able to subsidize additional marketing expenses or external payments in addition to the orders, the Local Marketing Platform now also offers the option of applying for a subsequent subsidy in the form of an invoice submission. In such an application, all relevant information, such as B. the invoice issuer and the invoice amount as well as the invoice document and optionally also specimen copies are uploaded in order to receive financial support. The head office can approve or reject this application and thus contribute to the costs.