Think global, act local - Marketing service portals are convincing at the local level

More and more companies are faced with the challenge of uniting many locations or sales and distribution partners* under one brand. According to the saying “Many cooks spoil the broth”, the marketing departments are also faced with the challenge that partners* * want to be involved in the creation of marketing materials and products. A marketing service portal can help manage these problems.

Long processes in decentralized marketing

Without using a marketing service, the various contact persons lead to a large number of votes and a high amount of work in order to do justice to each stakeholder and to design, produce and publish the desired materials. Every order must be received by the central marketing department, the materials must be adapted and, if necessary, media data must be requested. This is followed by an agreement on the corporate design (CD) and a feedback loop from the partner. Only then can the order be placed and go into production. Thereafter, it must also be guaranteed that it will be published and placed in the appropriate places. This process is of course not only time-consuming and costly, but also prone to errors due to the lack of integration of the company's own systems such as media databases and CRM systems. In addition, the manual processing of these inquiries does not allow you to carry out evaluations and evaluations afterwards without using up additional resources.

Improved workflow through a marketing service portal

In order to avoid all of these problems and to guarantee a simpler workflow for everyone involved, marketing service portals offer a holistic solution. The possibilities on the portal range from classic web-to-print products such as business cards and brochures, to digital marketing materials in the image, audio and video area, to social media measures. The special feature here is the direct connection to service partners*, with whom, for example, an advertisement or a large-format poster can be booked in the city center immediately after creation and production. The integration of the company's own social media accounts also offers the possibility of distributing content directly from the marketing service portal.

Marketing service and the corporate design

Decentralized companies face a major challenge, especially when it comes to corporate identity and the correct use of images, logos and colors. In a marketing service portal, guidelines can be published and templates created that only allow the local partner * to make changes in accordance with the design. By integrating the internal media databases and CMR systems, each user can personalize and adapt his marketing materials without running the risk of violating the guidelines. In addition, the partner * can run the media in the Marketing Service Portal himself and redeem grants and discounts directly when paying.

Think global, act local

In a global and networked world in particular, it is important as a company to be able to work quickly, professionally and easily. The integration of such a marketing service makes it possible to communicate across locations and to promote the cross-media distribution of content. The central marketing department thus has more time and capacity to design new campaigns, which can be brought to the partners* directly in the portal using planning and communication tools. You control the processing centrally and select specifications and materials so that they can be adapted locally and regardless of location and used in a target group-optimized manner. By using a marketing service portal, the company's global marketing strategy is also implemented locally in the best possible way and a uniform brand image is created.