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The ever advancing digitization and the use of platforms and online services mean that an ever-increasing amount of data is to be stored and used in marketing too. The companies collect information and data from their customers and prospects and can ideally use this for particularly individual and personal marketing. When processing the data, however, the marketing departments quickly reach their limits and are increasingly relying on artificial intelligence (AI). But how do decentralized companies or companies with partner* networks in particular use AI in their day-to-day marketing? The new study by Local Brand X focuses on finding out which AI-supported functions are present in marketing management systems and how they are used.
Download the Marketing Management Study here and learn more about how Artificial Intelligence is already being used in marketing and the differences between different company structures.
For this study, Local Brand X interviewed 139 company experts. These work in the areas of marketing (e.g. marketing managers, CMOs, marketing management), in sales (sales managers, CSOs) and in the digital area (digital managers, digital management).
After almost 10 years of using the Local Marketing Platform, it was time for a relaunch to optimize the portal in some areas and to set the course for digitization.
A targeted and optimally managed campaign can often decide the success of a new product or a certain offer and generate a considerable competitive advantage over the competition. Read here how you can use the following 6 tips to achieve optimal campaign management.
Gothaer Versicherung makes Local Brand X video personalization available to its local insurance brokers in order to maintain proximity to the customer. This allows representatives on site to record personal videos for their customers and send them directly.