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Last year, Ira Melaschuk again published a book on cross-media media production and web-to-publish systems. Various companies and experts from the marketing world report on current trends, technologies and solutions in cross-media marketing. We were also able to publish a contribution in this edition via our marketing portal and the cooperation with LVM Versicherung. Read here about the challenges of digitization in local marketing and how LVM Versicherung manages to expand its cross-media marketing mix. The main focus here is on the modular structure, the flexible use of the portal and new advertising options such as social media and the out-of-home area. We thank Ms. Melaschuk for the cooperation and hope you enjoy reading!
Head of Customer Success, Authorized Signatory
Local marketing, i.e. the local marketing of small businesses and branches of larger companies, is becoming increasingly important. With the right local marketing software, you can offer your employees an important tool in local marketing and strengthen your own business in the long term.
In times of upswing, the potential to increase market share is significantly greater than in growth phases. Now it is a matter of targeting people, building trust and embodying security and quality.
Anyone who is faced with the challenge of looking for suitable software support for marketing management with sales and sales partners will quickly notice that there are different options in this market. We explain the differences and similarities.