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The question of whether sales and marketing partners should own their own social media accounts has become very easy to answer. According to statistics, there are now over 2.5 billion social media users who are regularly on the countless platforms. Due to the strong growth of recent years, social media has not only become an important sales channel, but also a communication channel with existing customers. To ensure that sales and marketing partners can also operate successfully regionally, a marketing strategy that can be used across all social media channels is required.
With the ever-growing number of social media platforms, it's difficult for you and your partners to manage and control the delivery of content. Keeping track of all channels and responding to feedback, through comments, can be a time-consuming challenge for the local partner*.
If you look at the current targeting possibilities of social media ads, you can see very quickly that with an ads booking on a variety of booking options can be accessed. This makes a booking especially for your partners to the challenge, because many settings the target group can be limited to the smallest detail. In addition, budget and reach can be set, which regulates the frequency of an ad presentation. Whether or not the local partner* - who is usually not a marketing expert - has the knowledge to successfully complete the Ads booking process can be challenged with such extensive booking options.
With the new social media module from Local Brand X, companies are able to provide predefined social media postings and ads to their local partners. Through the system, the marketing department can deposit fixed campaigns. Additional settings can be used to set a budget, targeting options and a runtime. In the first step, the local partner* selects a posting / ad or an entire campaign. In the second step, he then has the opportunity to make individual adjustments to content (text and image) and then publish the content on any social media platforms (Facebook, Instagram, etc.). Comprehensive evaluations provide the local partner* with relevant key figures (reach, clicks, etc.) in the brand and marketing portal.
Would you like to see the new social media module in action?
Do you also know the challenge of equipping your sales and distribution partners with social media content? Would you like to give your partners a simple booking in seconds?
Then get in touch with us today and we will show you how your partners can gain reach via social media with just a few clicks.
Reacht target groups in the social media channels via the marketing portal: SocialMedia.X
Head of Customer Success, Authorized Signatory
The future begins now: companies must integrate all channels and contact points in their customer communication.
What advantages and future prospects do marketing portals of the insurance industry offer? An interview with Georg Kaldewei, Head of Marketing at LVM Versicherung.