The term user experience, sometimes abbreviated as UX, describes the user or user experience that a customer or user makes when contacting a company. Thus, the user experience becomes the currency in order to be able to estimate how high users judge the quality of an interaction.
The user experience is very subjective and depends, among other things, on whether a company works service-oriented. But also an extraordinary user approach that inspires and captivates as well as convincing storytelling influence the user experience. This is directly related to brand image, customer loyalty, and service life of services.