SEO, also Search Engine Optimization, means search engine optimization in German and is a subsection of search engine marketing, also called SEM. SEO includes a variety of measures that positively influence the ranking of a website in the organic earnings area of a search engine. The best possible ranking in the search results should increase the reach of a website.
Possible tools of SEO include the optimization of content through a high quality of content, a clear page structure and the use of certain keywords. Also technical elements such as hashtags or links, the load time or duration and bounce rates can influence the ranking of a website and should be considered in SEO.