A landing page, also known as a landing page in German, is a special type of website. This is characterized by the fact that users can access the landing page only through special links. Said links can be found in search portals or digital ads, but also in QR codes in print advertising.
In addition, landing pages are usually built for a specific purpose and serve, for example, only the representation of a particular product.
The fact that the user is actively redirected to the landing page and does not search for it himself makes it possible to measure the success of an advertising campaign or a call-to-action element.