All digital marketing measures that are used online are referred to as digital marketing or online marketing. The goal of digital marketing is usually to increase sales, but can also relate to the reach, the brand image or the traffic. Instruments of online marketing include social media marketing, search engine marketing, e-mail marketing, referral marketing or affiliate marketing.
Since the success of digital marketing measures is often measured in the cost per interaction, one speaks again and again of performance marketing. This is one of the great strengths of digital marketing. The successes or failures of marketing measures are very accurate scalable and measurable.