The evolution of telecommunications and the advent of the Internet towards the end of the 20th century raised the question of how to effectively protect personal information from third party abuse. During this time, there was a flood of information in the digital worlds. The number of datasets grew exponentially, so today billions of data are transmitted and processed digitally every day.
A particular focus of data protection is on the protection of privacy rights, ie the right to determine what happens to information and the protection against data sales and processing. Personal data is used in a marketing context for effective targeting and targeting of advertising. But data scandals that have accumulated in recent years have increased the need for privacy and privacy for many users.