Content marketing is a subset of online marketing and relates to the creation and distribution of digital content. The focus is therefore not the sale of sales, but the strength of a brand using entertaining or visual content. This is intended to address specific target groups and optimally bound long-term. The added value of users is the focus. The form of digital content can be very diverse in content marketing and includes text and graphics in addition to image and video material. With the help of online marketing, the contents mentioned are controlled on different channels. Content marketing takes place on websites and social media, as well as in newsletters or blogs.