Marketing Portal Mecklenburgische Versicherungsgruppe

Mecklenburgische Versicherungsgruppe

Marketing Portal Mecklenburgische Logo

Marketing portal as a sales center for local marketing

The Mecklenburgische insurance company and its affiliated sales partners benefit from extensions to the Local Brand X Marketing Portal for booking seminars, posters and advertisements. The consistent refinement of the online tools enables a modern and fast reaction to changing requirements. In a continuous improvement process, existing tools are adapted, and additional, individual functions are implemented. At the same time, thanks to the marketing portal, the efficiency and reach of the design standards and a uniform appearance of the brand among the target groups are achieved.

Facts and figures
  • Online since 2010
  • + 800 independent agencies
  • + 1,000 order per month
  • 800 items
  • 5 Service providers

The task

  • Consolidation of all marketing materials in one marketing portal
  • Integration of a central seminar center and evaluation tool
  • Improvement of order workflows for over 800 independent agencies
  • Supply of business stationery, marketing media and promotional items to representatives
  • Conceptual control of all content via a central platform
  • Replacement of the 300-page PDF catalogue
Marketing Portal Mecklenburgische Versicherungsgruppe

The solution

Marketing Portal Mecklenburgische Versicherungsgruppe
  • Development of an integrated portal layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces (e.g. single sign-on)
  • Consolidated assortment - from business cards to promotion teams at trade fairs
  • Personalization options for individualizable marketing and sales documents
  • Seminar bookings for representatives