Marketingportal Mecklenburgische Versicherungsgruppe

Mecklenburgische Versicherungsgruppe

Marketingportal Mecklenburgische Logo

Comprehensive Local Marketing Sales Center

The Mecklenburgische Versicherung and its affiliated distribution partners benefit from extensions of the Local Brand X Marketingportal for seminar, poster or advertising bookings. The consistent refinement of the online tools enables a timely and fast response to changing requirements. In a continuous improvement process existing tools are adapted and additional, individual functions are implemented. At the same time, thanks to the marketingportal, the efficiency and reach of the design standards and a consistent appearance of the brand among the target groups are achieved.

Facts and figures
  • Online since 2010
  • + 800 independent agencies
  • +1,000 order per month
  • 800 articles
  • 5 service providers

The task

  • Consolidation of all marketing materials in a marketingportal
  • Integration of a central seminar center and evaluation tool
  • Improved order workflows for over 800 self-employed agencies
  • Providing representatives with business printed matter, marketing media and promotional items
  • Concept-oriented control of all content via a central platform
  • Replacement of the 300-page PDF catalog
Marketingportal Mecklenburgische Versicherungsgruppe

The solution

Marketingportal Mecklenburgische Versicherungsgruppe
  • Development of a continuous portal layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces (e.g. single-sign-on)
  • Consolidated range - from business cards to promotion teams at trade fairs
  • Personalization options for customizable marketing and sales documents
  • Seminar bookings for representatives
Markenkommunikation die ankommt. Zentral gesteuert, lokal realisiert. Local Brand X Marketingportal

Local Brand X is one of the leading providers of brand and marketingportals. In the development We rely on standardized system and advertising media modules that flexibly meet customer requirements. In this way we support decentralized organized companies to optimize their marketing processes.


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Local Brand X GmbH
Sophie-Christ-Straße 4
55127 Mainz

T: +49 6131 635 71 00
F: +49 6131 635 71 11
E: info(at)local-brand-x(dot)de