Marketingportal Mecklenburgische Versicherungsgruppe

Mecklenburgische Versicherungsgruppe

Marketingportal Mecklenburgische Logo

Comprehensive Local Marketing Sales Center

The Mecklenburgische Versicherung and its affiliated distribution partners benefit from extensions of the Local Brand X Marketingportal for seminar, poster or advertising bookings. The consistent refinement of the online tools enables a timely and fast response to changing requirements. In a continuous improvement process existing tools are adapted and additional, individual functions are implemented. At the same time, thanks to the marketingportal, the efficiency and reach of the design standards and a consistent appearance of the brand among the target groups are achieved.

Facts and figures
  • Online since 2010
  • + 800 independent agencies
  • +1,000 order per month
  • 800 articles
  • 5 service providers

The task

  • Consolidation of all marketing materials in a marketingportal
  • Integration of a central seminar center and evaluation tool
  • Improved order workflows for over 800 self-employed agencies
  • Providing representatives with business printed matter, marketing media and promotional items
  • Concept-oriented control of all content via a central platform
  • Replacement of the 300-page PDF catalog
Marketingportal Mecklenburgische Versicherungsgruppe

The solution

Marketingportal Mecklenburgische Versicherungsgruppe
  • Development of a continuous portal layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces (e.g. single-sign-on)
  • Consolidated range - from business cards to promotion teams at trade fairs
  • Personalization options for customizable marketing and sales documents
  • Seminar bookings for representatives