Marketing Portal LVM Slider

LVM Versicherung

Logo Marketing Portal LVM Versicherung

Marketing automation in perfection for LVM Versicherung

For the LVM insurance, we have developed a marketing portal that offers both internal marketing staff and external agents the opportunity to choose from a pool of marketing instruments and to produce them in a personalized manner without great effort. That means marketing automation in perfection. This not only saves costs, but also time. Prefabricated templates and a well-filled media and image database guarantee a design of the marketing media in the given corporate design and a uniform appearance of all LVM advertising media despite individual adaptations. The big advantage of the Local Brand X Marketing Portal is its standard interfaces: Not only CRMs can be integrated via them, but also a practically unlimited number of external service providers. The system can be expanded at will, offers convenient user guidance and a multi-level security concept.

Facts and figures
  • Online since 2015
  • + 2,500 users
  • 1,000 orders per month
  • 450 items
  • 7 Service providers

The task

  • Consolidation of seven existing marketing shop systems (advertising media, large areas, calendars, etc.)
  • Improvement and centralization of ordering options
  • Optimal marketing and sales support for more than 2,500 trusted people
  • Conceptual control of the entire marketing offering via a central platform
  • Possibility of new advertising channels
Marketing Portal LVM Versicherung

The solution

Marketing Portal LVM with Signel-Sign-On
  • Development of a consistent layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces (e.g. single-sign-on)
  • Consolidated assortment - from the business card display to the trade fair stand
  • Web-to-print for customizable marketing and sales documents
  • Personalized commercials for direct booking in cinemas
  • Integrated subsidy system, advertising group bookings and message system

Advertising measures and functions used