HanseMerkur marketing portal

HanseMerkur Versicherungsgruppe

Logo Marketing Portal HanseMerkur Versicherungsgruppe

Perfectly designed print products - efficiently managed

With the Local Brand X Marketing Portal, HanseMerkur has significantly optimized the production and distribution of its advertising materials to its sales partners. The insurance agents working for the company can now personalize and conveniently order all materials directly on their PC. As a considerable part of the coordination processes between the head office and the nationwide insurance agencies is no longer necessary, HanseMerkur has significantly reduced its administrative costs within a short period of time. At the same time, the company benefits from a stronger brand effect through a corporate design that is always in line with the corporate design.

Facts and figures
  • Online since 2009
  • + 12,500 users
  • 1,000 orders per month
  • +800 items
  • 13 Service providers

The task

  • Cost savings through the use of web-to-print and central ordering portal
  • Consolidation of all marketing and advertising materials for the sales partners
  • Optimization of sales support for the respective partners
  • Conceptual control of all content for agencies and brokers via a central platform
  • Elimination of manual creation and ordering processes
Marketing Portal Hansemerkur Versicherungsgruppe

The solution

  • Development of an integrated portal layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces (e.g. single sign-on)
  • Consolidated assortment - from business cards to direct mail items
  • Web-to-Print for customizable marketing and advertising materials
  • Integrated trade fair and rental orders (incl. warehouse management)
  • All materials from customer acquisition to processing in one central system