Web to Print Hansemerkur Versicherungsgruppe

HanseMerkur Versicherungsgruppe

Logo Marketingportal HanseMerkur Versicherungsgruppe

Perfectly designed print products - efficiently managed

With the Local Brand X Marketingportal, HanseMerkur has significantly optimized the production and dispatch of its advertising material to the distribution partners. The insurance agents working for the company can now personalize and conveniently order all materials directly on their PC. Since such a significant part of the coordination processes between the headquarters and the nationwide active insurance agencies is eliminated, HanseMerkur has greatly reduced its administrative expenses in a short time. At the same time, the company benefits from a strengthened brand effect through an always corporate design-compliant external appearance.

Facts and figures
  • Online since 2009
  • + 12,500 users
  • 1,000 orders per month
  • +800 articles
  • 13 service providers

The task

  • Cost savings through the use of web-to-print and central order portal
  • Consolidation of all marketing and promotional materials for the distribution partners
  • Optimization of sales support for the respective partners
  • Conceptual control of all content for agencies and brokers via a central platform
  • Abolishment of manual creation and ordering processes
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The solution

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  • Development of a continuous portal layout
  • Development of a new structure for improved order workflows
  • Integration of interfaces (e.g. single-sign-on)
  • Consolidated assortment - from business cards to direct mail
  • Web-to-print for customizable marketing and promotional materials
  • Integrated trade fair and rental article orders (including warehouse management)
  • All materials from customer acquisition to settlement in one central system
Markenkommunikation die ankommt. Zentral gesteuert, lokal realisiert. Local Brand X Marketingportal

Local Brand X is one of the leading providers of brand and marketingportals. In the development We rely on standardized system and advertising media modules that flexibly meet customer requirements. In this way we support decentralized organized companies to optimize their marketing processes.


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Local Brand X GmbH
Sophie-Christ-Straße 4
55127 Mainz

T: +49 6131 635 71 00
F: +49 6131 635 71 11
E: info(at)local-brand-x(dot)de