Marketing portal ECE Projektmanagement

ECE Projektmanagement

Marketing portal ECE logo

Individual Center Brochures - Quality granted

Since its introduction, the Local Brand X Marketing Portal has ensured complete satisfaction for the center and leasing managers as well as the PR department of ECE - Quality is granted. The PR department is pleased about the relief of routine work through faster processes and fewer correction rounds. Center and leasing managers can quickly and easily update the brochure for their property. And because there is no longer any need to produce large numbers of copies in stock, ECE also saves costs for storage and print production.

Facts and figures
  • Online since 2010
  • 125 individual brochures
  • 2 Service providers
  • 4 interfaces to the website, the intranet and the image and object database

The task

  • ECE has been planning, developing, realizing and managing shopping centers (almost 200 units) in Germany and abroad since 1965.
  • Marketing of the centers with individual center brochures
  • Standardization of the brochure layout
  • Introduction of a central platform for the PR department, as well as center and leasing managers of ECE
  • Simple usability for all users, even without layout knowledge
  • Improved ordering workflows via service provider interfaces
Marketing portal ECE Projektmanagement

The solution

Marketing portal of ECE Projektmanagement
  • Connection to the ECE internal object database for automatic transfer of all center data
  • Integration of an external image database for perfectly coordinated layout workflows
  • Fast and uniform processing of print jobs by means of digital or offset printing, depending on the print run
  • Web-to-Print for customizable center brochures
  • Automated creation of diagrams for the representation of the industry mix in the respective center
  • Interface for transferring all center brochures to the ECE website and intranet