Marketingportal ECE Projektmanagement

ECE Projektmanagement

Marketingportal ECE Logo

Individual center brochures - quality guaranteed

Since its introduction, the Local Brand X Marketingportal has been providing complete satisfaction to both the center and leasing managers as well as the PR department of ECE. The PR department is pleased about the relief of routine work by faster processes and fewer corrective rounds. The center and leasing managers can quickly and easily update the brochure for their property. And because there are no longer any large numbers of stocks to be produced in stock, ECE also saves on storage and print production costs.

Facts and figures
  • Online since 2010
  • 125 individual brochures
  • 2 service providers
  • 4 interfaces to the website, the intranet and the image and object database

The task

  • The ECE plans, develops, implements & since 1965 manages shopping centers (almost 200 units) in Germany and abroad
  • Marketing of the centers with individual center brochures
  • Standardization of the brochure layout
  • Introduction of a central platform for the PR department, as well as center and leasing managers of ECE
  • Easy usability for all users, even without layout knowledge
  • Improved order workflows using service provider interfaces
Marketingportal ECE project management

The solution

Marketingportal ECE project management
  • Connection of the ECE internal object database for the automatic transmission of all center data
  • Integration of an external image database for perfectly coordinated layout workflows
  • Fast and uniform processing of print jobs using digital or offset printing, depending on the edition
  • Web-to-print for customizable center brochures
  • Automated creation of diagrams for the representation of the branch mix in the respective center
  • Interface for transferring all Center brochures to the ECE website and intranet