Was ist ein Marketingportal?
Lernen Sie in 90 Sekunden wie ein Marketingportal Ihr Partner-Netzwerk bei der Durchführung von lokalen Marketing-Kampagnen unterstützen kann.
With the extension you support the marketing activities of your partners on the part of the head office: on the one hand via the targeted advertising of cross-selling articles in the sense of "people who bought it also bought..." and on the other hand via an extensive advertising cost subsidy system. As an advertising subsidy, you can allocate individual credits (a kind of virtual currency) to your partners. The credits can be used by your partners for individual orders and thus reduce their costs.
Subsidies may be granted for the separate advertising of individual articles or entire advertising measures. The marketing center can grant the partners credits for this, which they can in turn invest in advertising measures.
Various recommendation algorithms support the partners in booking and implementing advertising measures. On the basis of the order data, automated recommendations can be created that enable partners to up-sell.