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Marketing management

Efficient marketing management with a system.
 

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Using the optimal marketing management system to lead local marketing to success

Anyone who wants to retain the freedom in large companies to respond flexibly to regional marketing requirements will find the right solution for their needs in a marketing management system(MMS). As an interface between the central marketing department and the sales and distribution partners, a marketing management system creates the freedom needed to react promptly to local market conditions.

With the help of marketing management software, all threads are brought together and bundled in one tool. A marketing management system makes it possible, whether advertising material is to be implemented for a specific sales and distribution partner or digital advertisements are to be fed with new information and played out.

The services

  • Leaner processes due to reduced correction effort and simple work steps
  • Relief of the marketing department from routine processes
  • Ensuring a consistent and CD-compliant brand presence
  • Optional access to our partner network for order processing
Marketing management system start page
80%

less production time for advertising

40000+

people use the marketing management system

25+

individual interfaces from CRM to SAP

The benefits

Central control, locally adapted

The Marketing Management System (MMS) makes it possible to combine first-class local marketing with central control of it. This simplifies communication between the parties involved, guarantees the consistent appearance of the brand and makes it possible to address customers individually.

Doktor Ulrich Ott ING-DiBa marketing management system Marketing management system logo ING-DiBa

By using the marketing management system, we have managed to optimise our communication in terms of time and content. With the portal, our employees and service providers have come to appreciate a central contact point for the creation and retrieval of marketing documents.

Dr. Ulrich Ott, Head of Corporate Communications ING-DiBa

The workflows

Centralization, modularity and transparency thanks to marketing management software

The Marketing Management System (MMS) brings together what belongs together. In modular marketing management software, relevant information on campaigns is made available to all participating teams. Campaigns and advertising material can be adapted by employees to specific locations within the framework specified by the central department. In addition, specific role and rights management enables control over responsibilities and thus protects against data misuse.

Marketing management system workflow

The complete solution for efficient marketing management

A Marketing Management System (MMS) brings all participants together at a large table and ensures considerable time and cost savings through its structure - central definition of guidelines and principles and regional adaptation options. The fact that the appearance of campaigns in the central department is determined and then individualized by individual branches ensures consistent adherence to the corporate identity at all times. The brand presents itself strongly and with uniform standards to the outside world and thus convinces the customers. In addition, the uncomplicated interaction of the brand with a marketing management system ensures an increased identification potential - both among customers and within the company itself.

Independent log-ins enable different users to use the marketing management system (MMS) at the time and place that suits their working methods. Each person receives the marketing information relevant to them without lengthy searching or cumbersome arrangements. The same applies to the adaptation of guidelines or address data in campaigns. Up-to-the-minute changes are adopted for all participants. The individual assignment of access rights contributes to data protection and is supported by an ISO-27001-certified data center operation. Modular design options allow the marketing management software to be tailored to the specific needs of the company, thus enabling successful campaigns to be designed on site.

Workflow chart marketing management system

The functions

Modules of the marketing management system for efficient brand & marketing management

Marketing planner for campaign control in the marketing management system

Marketing planner for campaign control

The marketing plan is a visual representation of centrally planned or personal marketing measures that are available to the sales or distribution partner. The measures can then be directly implemented and posted.

  • Simple planning and implementation of marketing measures
  • Presentation of central planning recommendations and own plans

Budget planning for financial transparency

Through centralized budget planning, the sales and distribution partner can invest his budget in a variety of advertising measures. Comprehensive budget planning is easy to understand and saves time and money.

  • Budget planning for any marketing measures
  • Rule-based distribution of budgets
Budget planning for financial transparency in the marketing management system
Transparency of the marketing management system

Full transparency with a dashboard

The dashboard visualizes all activities in the marketing management solution. The marketing department can use various filter options to visualize the budgets or planning status of its sales and distribution partners.

  • Holistic representation of KPIs
  • Provides a transparent overview for the control center

Advertising subsidy for sales and distribution partners

Advertising subsidies can be used to subsidize any advertising activities of sales and distribution partners. Through configurable approval processes, a WKZ application can be processed in just a few minutes - which in turn saves time and money.

  • WKZ via credit/voucher system or individual application check
  • Easy application creation and cost reimbursement
Advertising subsidy for sales and marketing partners in the marketing management system
Target group management for every budget in the marketing management system

Target group management for every budget

Due to the various communication possibilities on the market, it is a permanent challenge to use the advertising budget in the best possible way in marketing activities. Target group management helps to achieve this by facilitating decision-making during the booking process.

  • Automated calculation of market potential
  • Visualization of advertising areas

Multichannel communication

The Marketing Management System (MMS) enables sales and distribution partners to communicate in all communication channels (print and online). The marketing department provides templates that can be customized by the user and then ordered.

  • Availability of over 25 forms of advertising
  • Realization of multichannel campaigns
MultiChannel communication with the marketing management system
Marketing management system serial personalization

Optimization of marketing processes

The increasing number of communication channels and the ever smaller target groups with different habits pose challenges to brand companies with decentralised structures. Marketing management systems enable marketing automation of media processes.

  • Leaner processes through marketing automation
  • Creation of transparency for companies and sales partners

Campaign implementations made easy

The provision of cross-media campaigns is easy to implement via the marketing management system. Make the desired advertising media available to your partners. These only have to be personalized and then booked or ordered.

  • Cross-media campaign implementation with just a few clicks
  • Success statistics of campaigns can be viewed
Marketing management system campaign implementation
Advertising form Print in the marketing management system

Advertising forms "Print"

From the classic business card to multi-page brochures - there is no end to the provision of advertising forms. If required, existing service providers can be connected or the Local Brand X partner network can be used.

  • Advertisements, posters, flyers, large surfaces, brochures, business equipment
  • Mailing, unaddressed mail, vehicle lettering and means of transport advertising

“Digital" forms of advertising

The future will be digital! For this reason, a large number of digital advertising modules are already available. Decide which forms of advertising you make available to your sales and distribution partners.

  • Digital ads, online banners, radio spots, advertising films
  • Social media postings and ads, Google Ads
Advertising form digital marketing management system