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For the fifteenth time, Initiative Mittelstand has been honoring particularly innovative IT products and solutions with INNOVATIONSPREIS-IT. A top-class expert jury selected the most innovative medium-sized solutions from more than 5,000 applications.
The Mainzer company Local Brand X was able to prevail against well-known competitors and was awarded as state winner Rhineland-Palatinate. The Local Brand X Marketing Portal supports decentrally-organized, medium-sized companies with affiliated sales partners, branches or franchisees who want to make their local brand presence more efficient through process optimization and a uniform corporate design and, at the same time, strengthen it. Using a variety of advertising and system modules, customers can put together their own marketing portal and make it available to their steakholders (employees, branches, partners). By providing a marketing portal, a significant increase in efficiency and better planning security can be achieved.
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The future begins now: companies must integrate all channels and contact points in their customer communication.
Vertriebs- und Marketingprozesse vernetzen: Die Digitalisierung fordert ganzheitliche Systemlösungen.