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Brand portal

Strengthen your brand with a brand portal and say goodbye to complicated coordination processes.
 

Brand portal central online platform

What is a brand portal?

A brand portal is a central platform (online) on which all relevant brand information can be found in an account. In this way, different users - employees of different departments, agencies, service providers, branches - can simultaneously access and continue to work with the brand-relevant information in their personal account. By centralizing and bundling the information, coordination processes are streamlined or obsolete, and a large part of the communication between the different users takes place via the Brand Portal. This turns the brand portal into a linchpin for the management of your brand. A brand portal, also called a brand management portal, can be individually tailored to the needs of your brand and prepares the way for a convincing, strong brandpresence for your customers.

Patterns corporate design in the brand portal

Why is a brand portal important for your company?

Each company benefits differently from a brand portal depending on its special needs. Nevertheless, there are certain advantages that each brand portal brings and that improve the work processes in your company. The brand portal makes it possible to optimize coordination processes both within the company and with external service providers and agencies and to clarify or prevent questions directly. All users find the relevant content, such as graphics, the logo or fonts, easily accessible and in a bundled form in a brand portal. In addition, a common, simultaneous work on documents through the fire portal is possible. The reuse of patterns and templates ensures higher efficiency and cost savings in local marketing, as well as an ideal adaptation to regional customers.

The 5 biggest advantages with a brand portal

A brand portal solution simplifies many processes in large companies and brings many advantages with it. What are the biggest advantages for your company?

  • Provision of all information about your brand
  • 25% time saving when searching for media
  • Reusability of individual corporate design modules (templates, logo, fonts, assets)
  • Improved coordination processes via the brand portal
  • Integration of your external service providers into internal coordination processes

Overview of essential components

Corporate design manual
The most relevant component that a brand portal brings with it is the function of a corporate design manual. All relevant design information can be found here and possible questions can be answered directly. A style guide provides information regarding fonts, colors and logo. In addition, users gain insight into the company's brand philosophy and can access patterns for Java, HTML or CSS. The central linchpin for defining your brand with the digital advantages of directly reusing individual elements of the corporate design manual.

Media library / download center
A wide variety of files can be stored in the media library (also: Digital Asset Management), which contains a brand portal: images, text documents, but also image films, former campaigns or templates. The media can be downloaded directly from one account in the brand portal and can also be easily converted into various file formats via the brand portal.

Workspaces
In a fire portal, the different workspaces can access the stored documents jointly, digitally and at the same time and continue working on them. But not only within the company does the brand portal become the interface of the different workspaces: The coordination of concepts and the clarification of open questions with external agencies and service providers can also take place directly via the platform of the portal.

Which target groups are served by a brand portal?

A brand portal is well received in numerous industries and can facilitate coordination processes in a wide variety of companies. Especially decentralized companies with external branches and many external agencies or an international orientation benefit from the advantages that a brand portal brings.

 

  • Insurances
  • Banks
  • Franchise
  • Retail
  • Automobile
  • Travel
  • Clubs and associations
  • Gastronomy
  • Hotel industry
  • Healthcare

Optimize coordination processes with the brand portal

A brand portal facilitates the coordination processes between the different interfaces of your brand, since it serves as a central location for the provision of media and digitally bundles all brand-relevant information in one account. Not only the departments within the company benefit from this function of the brand management portal, but also external agencies and service providers, as the communication processes are streamlined. Agreements are made directly via the brand portal and everyone involved can access the relevant information on a daily basis and contact each other.

 

What is the difference between a brand portal and a marketing portal?

The terms brand portal and marketing portal are closely related. Nevertheless, the different portals are characterized by different focuses that characterize the work with them. A brand portal is primarily a platform on which partners, branches or service providers who are not involved in the daily work processes within the company can find information. A brand portal also optimizes the coordination processes between the individual parties through collaborative working models. In contrast, a marketing portal mainly serves to provide different marketing campaigns, which can be adapted by the partners through individualization options.

Current trends with a brand portal

Brand portal trends
Workspaces

With the workspaces you can work together with other users on the portal on documents and your coordination processes such as B. optimize with agencies.

Brand portal trends
Templates

Individual print, design and web templates are stored in the brand portal so that they can be reused by other users and adapted to their own customers with little effort.

Brand portal trends
Interfaces

Single sign-on or the integration of existing media databases are becoming increasingly popular.

Which cost models are offered?

Purchase
With a larger budget, it is worth investing in the purchase of a brand portal. In this way, the features of a brand portal can be tailored precisely to the needs of the company. In addition, many brand portal providers offer free training for employees and partners when making a purchase so that the brand portal can be used optimally.

Rent (SaaS)
For companies that have a smaller budget available or who only want to test the benefits of working with a brand portal, brand portals are made available by some providers in the rental model. For a monthly fee, it is possible to use the Brand Portal as a platform online. However, training in this cost model usually has to be carried out by the company itself.

What is the right solution for your company?

Brand portal solutions can be individually designed to optimally meet the needs of your company.

Individual media download in the brand portal

Media Download and Media Conversion

Using an integrated digital asset management, your users can individually download files, their logo, images and graphics and convert compatible files into different formats and resolutions if required, e.g. B. Videos in MP4, FLV, etc. or pictures in JPG, PNG, GIF, etc.

Corporate Design Patterns

The corporate design patterns are individual building blocks of your corporate design. B. The CSS and JavaScript definition for the buttons or navigation on your website. Agencies can use these patterns in their daily work.

Corporate design patterns brand portal
Workspaces im brand portal

Workspaces

At Workspaces, your employees and external service providers work together on a wide variety of documents and concepts directly via the brand portal. The coordination processes run directly via the brand portal.

Which user groups access a brand portal?

Marketing department
The marketing employees obtain information about the brand portal, which relate to advertising and marketing and are necessary for the creation of marketing campaigns.

Agencies and service providers
Agencies and service providers use the brand portal to use the information stored there for marketing campaigns. Furthermore, concepts can be coordinated with the marketing department via the portal so that the marketing campaigns are convincing.

Partners, branches and branches
Agencies and service providers use the brand portal to use the information stored there for marketing campaigns. Furthermore, concepts can be coordinated with the responsible people in marketing via the portal, so that the marketing campaigns are convincing.

Press
A brand portal from partners, in branches and in branches can greatly simplify access to internal media. If required, media can be downloaded and converted to different file formats directly in the brand portal. These can be used to create PowerPoint presentations or press releases.

Overview of the most common questions

A brand portal is an online platform on which all information about your brand is compiled and can be called up by every employee, sales and sales partner or external service provider (e.g. agencies). The users of the different departments or locations can access online information on corporate design (fonts, layouts, etc.), media (images, videos, graphics) and templates. These can be downloaded regardless of location and used for your own project. Through the brand portal you can give your partners the necessary resources to work on a convincing and strong brand presence.


A brand portal offers versatile functions to support your employees and partners. All central brand information can be found here in one place. On the one hand, this includes the corporate design manual, which provides information about the correct use of logos, fonts and the general brand philosophy. On the other hand, the platform also offers the option of providing various media for downloading and offering workspace in which users can work on templates and documents. Internal and external coordination processes (e.g. with service providers) can also be carried out via the brand portal.


A brand portal makes sense for any company that should convey the brand image to the outside world. A uniform, digital platform is particularly advantageous for companies with a large number of employees and external service providers (e.g. agencies).


The price of a brand portal depends on the number of users. In our web-based brand portal (software-as-a-service), the price includes hosting, maintenance and continuous further development of the portal. Feel free to contact us without obligation to find out your individual prices.


The installation of the basic system usually only takes 48 hours. Then (if necessary) internal interfaces to your media databases or external service providers can be integrated and programmed. Individual adaptations and extensions can also be installed. You can then enter and manage content and templates yourself.


A brand portal is very close to the system of a marketing portal. However, the focus of the individual systems is different. The brand portal mainly focuses on providing brand information for employees or partners. In the system, users can inform themselves about work processes and guidelines (e.g. on corporate design). The marketing portal, on the other hand, is mainly used to create marketing materials and campaigns. However, the two functions can be combined in one portal if required.


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